Culture Eats Strategy for Breakfast. We Bring the Honey.
Great people leave great companies. Not because the company was bad. Because something invisible was off. We measure that something.
Three Signals
“Your creative work is misaligned with your role demands”
The Origin Story
Why We Built This
We hired hundreds of people. Smart people joined. Smart people left. Exit interviews said "I did not fit." The science to understand this existed. It was buried in academic papers. So we dug it out.
Built for You, Not HR
Every tool was built for HR. Nobody built for the person doing the work.
We tried org-first for 6 months. Learned: if individuals do not use it daily, team tools become unused dashboards.
So we pivoted. From korture.com (teams) to korture.ai (you). Privacy-first. Science in your hands.
Work Shape
Who Built This
The Founders
Two people who watched good hires become bad fits. Not skill. Invisible misalignment nobody measured.
S K Prasad
15+ years in marketing and growth at fintech startups. Watched talented people leave because they did not fit. Decided to measure what others assumed.
Shishir Modur
Launched ventures in fintech and consumer tech. Found that assembling talent does not make teams. The missing piece was hidden variables.
The Honey Theory
Honey = hidden variables. Things affecting your work life that nobody measures.
50+ years of I-O psychology research. Holland codes. JD-R theory. Psychological safety. Locked behind academic complexity.
We removed that layer. Science in your pocket. AI coach that speaks human.
Ready to Measure What Matters?
7 minutes. 48 questions. See your Work Shape.